Marketplaces & E-commerce

Online to offline projects

This ebook will discuss the importance of O2O, or ‘online-to-offline’, marketing, examining the differences between macro and micro approaches to O2O commerce, before looking at online and offline spending.

Store Locator Bridge

Why your business needs a store locator

This ebook outlines the functioning of Store Locators and presents the benefits for every organisation. Embedded on a website, mobile app or social media channel, a Store Locator encourages customers to switch ...

Marketplaces & E-commerce

Marketplace B2B : The future of B2B e-commerce

Many-to-many marketplaces bringing together large numbers of buyers and sellers will be the main growth driver in B2B e-commerce, according to Archana Vidyashankar, senior research analyst for the consulting fi...