This ebook will discuss the importance of O2O, or ‘online-to-offline’, marketing, examining the differences between macro and micro approaches to O2O commerce, before looking at online and offline spending.
Many-to-many marketplaces bringing together large numbers of buyers and sellers will be the main growth driver in B2B e-commerce, according to Archana Vidyashankar, senior research analyst for the consulting fi...
Marketplace Platforms are a response to current and future demands in e-commerce. They bring together strong brands, qualified traffic and expertise to deliver third-party offers on a single platform. Learn mor...
