This ebook will discuss the importance of O2O, or ‘online-to-offline’, marketing, examining the differences between macro and micro approaches to O2O commerce, before looking at online and offline spending.
This ebook outlines the functioning of Store Locators and presents the benefits for every organisation. Embedded on a website, mobile app or social media channel, a Store Locator encourages customers to switch ...
Many-to-many marketplaces bringing together large numbers of buyers and sellers will be the main growth driver in B2B e-commerce, according to Archana Vidyashankar, senior research analyst for the consulting fi...
