Marketplace & E-commerce
Marketplace platform B2C & B2B
Why launch a Marketplace?
Lower operational costs
Without costly and time-intensive overheads
- Less invoicing
- Reduced customer care responsibilities
- Simplified accounting
Less capital investment
Without compromising the inventory
- No stock, no logistics
- Flexible inventory
- Risk-free test products
Better financial results
Through incremental revenue and margin
- Targeting an existing database
- Revenue from commission
- Higher profitability than eCommerce
Improved business metrics
With increased customer loyalty and brand awareness
- Frequent purchases
- Higher spend per purchase
- More repeat sales
Marketplace B2C
B2C : More products, more data, more sales
Marketplace Platforms bring exponential increases in product portfolios that cannot be matched by simple drop shipping, generate more data for personalisation engines and drive omnichannel strategies.
Expanded inventory
- Quickly expand your portfolio of products, avoiding inventory and overhead costs
- Efficiently onboard thousands of new sellers
- Package complementary products and services together
Faster customer acquisition
- Improve SEO and increase website traffic organically, leasing to long-lasting results
- Avoid missed and lost sales opportunities
- Expand into new products and categories
Increased customer loyalty
- Optimise and improve customer journey across all channels
- Enable more flexibility for customers with online or click-and-collect purchases
- Make better recommendations with data from the Marketplace
Marketplace B2B
B2B : Purchasing simplified without channel conflict
Marketplace Platforms for B2B can ignite digital retail transformation and lead to higher customer satisfaction than ever.
Marketplaces
For distributors
- Mirakl Hub : integrate subsidiary and division catalogues into one, central Marketplace Platform.
- B2C shopping : exceed customer expectations in digital shopping through a modern solution
- Maximum sales : empower customers to find what they need with 100% visibility over the inventory
Marketplaces
For manufacturers
- Increase control : gain more control over the inventory, sales process and customer journey.
- Garner insights : invaluable, timely and detailed insights for manufactures and distributors alike.
- Increase conversion : a better online environment leads to increased conversion and sales.
