DATA ANALYTICS & CUSTOMER INSIGHT

LEAD SCORING FOR HIGHER ROI

 

Scoring models, that is representations of leads segmented and defined on the basis of contact data, including budget, authority, need, and timeline, as well as demographic and geographic data, can lead to increases in ROI even by 40%. AXIA Digital’s lead scoring expertise helps retailers:

  • Achieve more fine-tuned customer insights through improved access to information and analytics
  • Target marketing campaigns with higher precision by building models and segments
  • Send more relevant communications on the basis of past and predicted future behaviour, including personalisation.
See what tools AXIA Digital can offer in the field of data analytics and customer insight in retail.

IDENTIFY THE MOST PROMISING LEADS WITH A TAILORED SCORING SYSTEM

 

AXIA Digital offers retailers a number of scoring systems leading to improved efficiency and better return. With the team’s expertise, the right blend of lead scoring systems can help any company:

  • Identify and attract brand ambassadors and the most loyal customers through customised campaigns
  • Target the most promising leads, increasing ROI
  • Remove the least responsive leads from the database
  • Tailor communication to engage with promising past customers

PREDICT CUSTOMER BEHAVIOUR WITH LEAD SCORING

 

With AXIA Digital, digital retailers can become more proactive and plan ahead in line with the behaviour and expectations of customers. Using a well-tailored lead scoring system with support from AXIA Digital, retailers can:

  • Optimise the timing of communications leading to higher open and response rates
  • Schedule marketing efforts right and introduce retention mechanisms to avoid attrition
  • Avoid complaints with the right email frequency and better personalisation
  • Adjust the content of communication to improve response from target audiences

MEASURE SATISFACTION WITH AXIA DIGITAL

 

Customer satisfaction is one of the most important metrics in the digital retail environment. Relying on AXIA Digital’s expertise, retailers can measure customer satisfaction to enhance their understanding of customer needs and expectations. Experienced Project Managers and Consultants from AXIA Digital work closely with clients to define the objectives and metrics, while the back-end team takes care of the operational aspect of satisfaction measurement. AXIA Digital can also design polls and surveys providing more insight into target audiences and delivering more valuable data. As a result, retailers can spend more of their valuable time analysing and making decisions on better, more actionable data.

COLLECT USER REVIEWS TO INCREASE SALES

 

Recent research confirms that as many as 88% of consumers rely on user-generated reviews before making purchasing decisions (source: IFOP). The team at AXIA Digital knows that product reviews and recommendations can be highly influential, as they provide user-generated insights, build trust and bring life to many a brand. They are also an important source of trust and reassurance for potential customers. AXIA Digital assists retailers in implementing rating, commenting and reviewing systems, as well as in promoting user-generated content through a range of channels. With AXIA Digital, modern retailers can develop better, more efficient and automated tools for aggregating and utilising user-generated reviews.

USE VIRAL CAMPAIGNS TO REACH OUT

 

Experts at AXIA Digital know that a viral campaign can significantly increase sales and profits, and this is why they recommend clients to employ viral marketing tools to reach out to existing and potential customers. Some of the most recommended techniques include competitions, games and contests which work particularly well in terms of collecting additional customer data and attracting leads. AXIA Digital often assists clients with developing viral campaigns and delivering them on the operational level, often customising games or competitions to suit the retailer’s brand.

MEASURE MARKETING ROI WITH PRECISION

 

Traditional performance indicators don’t translate well into the digital era, and this is why the team at AXIA Digital can recommend and design KPIs specific to retail activities of a range of clients. With more precise and relevant KPIs, retailers can:
  • Analyse how contacts respond to emails and how they behave on websites (e.g. through open or click rates)
  • Measure campaign impacts on website traffic and sales (e.g. using numbers of visits or conversion rates)
  • Identify content that attracts and measure ROI

INCREASE EFFECTIVENESS OF OPERATIONS

 

AXIA Digital offers consulting and training in a range of website analytics tools leading to significant improvements in online marketing. With assistance from AXIA Digital’s teams, retailers can:

  • Identify the strong and weak parts of communications, landing pages and conversion funnels
  • Use this information to make emails and marketing more relevant
  • Improve customer segmentation with more detailed categorisation
  • Test tweaks and improvements with A/B testing on emails, landing pages and websites

OPTIMAL RESULTS WITH AXIA DIGITAL

 

The team of expert Consultants and Project Managers at AXIA Digital can work with retailers to design and implement the right retail data analytics system. Further, AXIA Digital can also provide on-going personalised support to:

  • Fine-tune the website analytics solution with time
  • Implement the right marketing strategy based on new data and insights
  • Configure and optimise conversion funnels
  • Create a customised dashboard with insights for a number of teams
AXIA Digital specialises in providing measurable, actionable data and customer insights for digital retail.

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